Expectations of a Second Wave: SaaS Companies in Covid Times

With mounting concerns of a Covid-19 “second wave,” SaaS companies like SalesForce, Shopify and Workday are poised to benefit as companies extend their work-from-home policies. These SaaS / mission-critical software service firms provide cloud-based solutions for employees to operate efficiently in the safety of their homes. Google has already allowed most employees to work remotely through the rest of the year, with Twitter and Facebook choosing to do so permanently. As the rest of the economy transitions to digital workplaces, business processes will be adapted to SaaS platforms and will be increasingly integrated, streamlined and automated. The long-term subscription revenue of these SaaS companies is expected to keep pushing up their valuations this year.