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Cloud Computing: is Amazon too Big to Fail? The Move toward Multi-Cloud

Over the past decade, companies like Apple and Microsoft have consistently been amongst the most valuable companies globally. The ascendance of these Big Tech companies has sparked concerns of whether some have become “too big to fail,” as were Wall Street banks during the 2008 Financial Crisis. Meanwhile, the SaaS revolution brought software onto the cloud, powered mainly by Big Tech. In particular, Amazon’s AWS has a commanding lead as a cloud service provider. We explore the cloud economy’s growing dependency on AWS, while at the company level, the use of AWS is often used as part of a multicloud strategy. However, this strategy does not necessarily lead to enhanced cloud resiliency. Outages will continue to result in steep financial losses unless there is a stronger focus on storing the same data across multiple servers ie. cloud redundancy.