As the economy struggles to recover, a number of tech startups have found themselves in potentially a challenging situation. Founders who are trying to exit and cash out may want to consider selling their company to private equity firms. With a lot of uninvested capital at their fingertips, PE firms have been hunting for ideal companies that fit into a ‘buy-and-build’ strategy. Should a tech startup have solutions that complement well with a PE firm’s existing portfolio company, it could be acquired as part of a larger entity to generate greater value. In this article, we explain more about the strategy and how startup founders can potentially end up with a substantial payout by considering this approach.