This type of growth strategy in private equity land has been gaining acceptance and steam over the last decade. The platforms backed by the private equity funds often pay a “strategic” value, while moving at the speed of private equity. This is extremely attractive to sellers seeking a fair valuation in a reasonable timeframe. Based on our real-time transaction experience, private equity funds are even more hungry for add-ons, even in today’s pandemic environment. Entrepreneurs and executives who are considering a sale transaction, should strongly consider the advantages of selling to a private equity backed platform.